5 июля (за 1 день до релиза):
Pokémon Go is now rolling out for iOS and Android
By Nick Statt on July 5, 2016 09:29 pm Email @nickstatt
http://www.theverge.com/2016/7/5/12102432/pokemon-go-release-date-ios-android-app-available
Pokémon Go is live on iOS and Android — but it’s not available worldwide yet
JASON WILSON JULY 5, 2016 6:58 PM
http://venturebeat.com/2016/07/05/pokemon-go-is-live-on-ios-and-android-but-its-not-available-worldwide-yet/
Pokémon Go goes live on iTunes and Google Play stores
By Michael McWhertor on Jul 05, 2016 at 9:38p @MikeMcWhertor
http://www.polygon.com/2016/7/5/12102816/pokemon-go-released-itunes-google-play-store-ios-android
6 июля (дата релиза игры):
Pokémon Go now available on iOS and Android
AFP Relax News • July 6, 2016
https://www.yahoo.com/tech/pok-mon-now-available-ios-android-112715562.html
Pokémon Go is live on iOS and Android — but it’s not available worldwide yet
06.07.2016
http://trueviralnews.com/?p=241071
Pokémon Go is now rolling out for iOS and Android
Nick Statt, 7/6/2016
https://www.msn.com/en-us/news/technology/pok%C3%A9mon-go-is-now-rolling-out-for-ios-and-android/ar-BBu0s8O
Pokémon Go for iOS Not in Canada Yet, Rolling Out Worldwide
by Gary Ng on Wednesday, July 6th, 2016 - 9:09am PDT
http://www.iphoneincanada.ca/app-store/pokemon-ios-download-canada/
Pokémon Go is now rolling out for iOS and Android
6th July 2016 MarshMary
http://gamerselixir.com/pokemon-go-now-rolling-ios-androidc/
US and Japanese Fans Told to “Wait for a While” for Pokemon GO Release
ByChris JecksPosted on July 6, 2016
http://twinfinite.net/2016/07/us-japan-fans-pokemon-go-wait-a-while/
Отсылка в новостях такая:
According to The Wall Street Journal, The Pokémon Company is recommending U.S. and Japan users “please wait for a while” for the app’s official launch in those markets.
https://twitter.com/mochi_wsj/status/750510718609338368
cant believe the police are posting about pokemon go
kukkii @ SHEITH ZINE, @isshikisenpai, 5:30 - 6 июл. 2016 г.
https://twitter.com/isshikisenpai/status/750668334580977664
HOW TO PLAY POKÉMON GO
Опубликовано: 6 июл. 2016 г, Trainer Tips
Видео продвигалось, что видно по разительному отличию просмотров от основных видео в канале.
Pokémon GO - Get Up and Go!
6 июл. 2016 г.
Pokémon Go Has Been Spotted in the Wild
by Madeline Farber JULY 6, 2016, 4:35 PM EDT
http://fortune.com/2016/07/06/pokemon-go-ios-and-android-today/
Анонсы в России:
Разработчики Pokémon Go выпустили покемонов в реальный мир
Технологии Мезонин 15:41 06 Июль 2016
https://nplus1.ru/news/2016/07/06/pokemon-go-plus
Разработчики Pokémon Go выпустили покемонов в реальный мир
Июл 6, 2016
http://hitech-news.ru/nauka/razrabotchiki-pokemon-go-vypustili-pokemonov-v-realnyj-mir
7 июля (1 день после релиза):
Pokemon Go app gains Arizona following on 1st day
Samantha Incorvaia, The Republic | azcentral.com 7:50 p.m. EDT July 7, 2016
http://www.usatoday.com/story/entertainment/kids/2016/07/07/pokemon-go-app-gains-arizona-following-1st-day/86822872/
This is why people won't shut up about 'Pokemon Go'
Hoai-Tran Bui, USATODAY, July 7
http://www.usatoday.com/story/life/entertainthis/2016/07/07/why-people-wont-shut-up-pokemon-go/86795984/
Everyone is already obsessed with 'Pokémon Go'
Brett Molina, USA TODAY 12:23 p.m. EDT July 7, 2016
http://www.usatoday.com/story/tech/gaming/2016/07/07/everyone-already-obsessed-pokmon-go/86799994/
Australian cops to Pokemon fans: Do not come looking for Pikachu in our police station
By Ben Guarino July 7
https://www.washingtonpost.com/news/morning-mix/wp/2016/07/07/australian-cops-to-pokemon-fans-do-not-come-looking-for-pikachu-in-our-police-station/
'Pokemon GO' Hits #1 In App Store
JUL 7, 2016 @ 08:29 AM
http://www.forbes.com/sites/davidthier/2016/07/07/live-release-ios-android-pokemon-go-hits-1-in-app-store/#748e7c220a2d
Police urge people playing Pokémon GO to look before they cross roads
2016/07/07
http://www.telegraph.co.uk/technology/2016/07/07/police-urge-people-playing-pokmon-go-to-look-before-they-cross-r/
JEFF GRUBB JULY 7, 2016 9:30 AM
Pokémon Go rockets to the top of the App Store — and it’s already making bank
http://venturebeat.com/2016/07/07/pokemon-go-rockets-to-the-top-of-the-app-store-and-its-already-making-bank/
Анонсы в России:
Разработчики Pokémon Go выпустили покемонов в реальный мир
07.07.2016 12:10
http://moevideo.net/news/razrabotchiki-pokmon-go-vypustili-pokemonov-v-realnyj-mir
8 июля (2 дня после релиза):
By JACKY WONG July 8, 2016 11:55 a.m. ET
How Pokémon Helped Nintendo Crack the Mobile-Game Market
http://www.wsj.com/articles/how-pokemon-helped-nintendo-crack-the-mobile-game-market-1467993352
Bernard Lagan, Sydney, July 8 2016, 5:00pm,
Pokémon GO players lay siege to Darwin police station
http://www.thetimes.co.uk/article/pokemon-go-players-lay-siege-to-darwin-police-station-qc5thvc7w
Pokémon GO: zombis digitales ponen en jaque a la Policía australiana
Publicado: 8 jul 2016 21:52 GMT
https://actualidad.rt.com/sociedad/212616-pokemon-zombis-digitales-jaque-australia
Nintendo shares jump as Pokémon app tops charts
JULY 8, 2016 by: Peter Wells
https://next.ft.com/content/23d5e7bf-96d8-3338-899c-ece0f61e37ee
Nintendo surges on ‘Pokémon Go’ fever
JULY 8, 2016 by: Leo Lewis in Tokyo
https://next.ft.com/content/ed04adda-44d6-11e6-9b66-0712b3873ae1
Panthers get into Pokemon Go action at Bank of America Stadium
2016/07/08/
http://pantherswire.usatoday.com/2016/07/08/panthers-get-into-pokemon-go-action-at-bank-of-america-stadium/
9 июля (3 дня после релиза):
Teen playing Pokémon Go stumbles upon dead body
2016/07/09
http://www.telegraph.co.uk/news/2016/07/09/teen-playing-pokmon-go-stumbles-upon-dead-body/
Teen hunting for Pokemon finds a body instead
2016/07/09/
http://www.usatoday.com/videos/news/nation/2016/07/09/86895840/
Bernard Lagan, Sydney, July 9 2016, 12:00am
Police find it virtually impossible to keep up with Pokémon
http://www.thetimes.co.uk/article/police-find-it-virtually-impossible-to-keep-up-with-pok-mon-5fwsn9cf3
Teen finds dead body while looking for Pokemon with phone game
Published time: 9 Jul, 2016 14:27
https://www.rt.com/viral/350325-pokemon-teen-dead-body/
10 июля (4 дня после релиза):
Armed robbers use Pokémon Go to target victims
Lauren Apetz, WBIR 4:48 p.m. EDT July 10, 2016http://www.usatoday.com/story/news/crime/2016/07/10/armed-robbers-use-pokmon-go-target-victims/86922626/
'Pokemon Go' players are flocking to sports stadiums to catch more Pokemon
2016/07/10/
http://ftw.usatoday.com/2016/07/pokemon-go-sports-stadiums
Pokemon Go popping up in stadiums all over the country
2016/07/10/
http://www.usatoday.com/videos/sports/2016/07/10/86930294/
Man searching for Pokémon at 3am caught up in 'drug deal' mix-up
2016/07/10
http://www.telegraph.co.uk/news/2016/07/10/man-searching-for-pokmon-at-3am-caught-up-in-drug-deal-mix-up/
Pokémon GO finally live on Apple iOS and Android smartphones across the world
NINTENDO'S new mobile Pokémon game is live and free-to-play on iOS and Android phones right now.
By James Wright / Published 10th July 2016
http://www.dailystar.co.uk/tech/gaming/528323/Pokemon-Go-Out-Now-UK-Release-Date-Microtransaction-Cost-Battery-Life-Issue-Gameplay
В России:
Американка нашла труп во время охоты за покемонами
15:19, 10 июля 2016
https://lenta.ru/news/2016/07/10/pokemon/
Приложение Pokemon Go признали травмоопасным
10.07.2016
http://comandir.com/2016/07/10/36672-prilozhenie-pokemon-go-priznali-travmoopasnym.html
11 июля (5 дней после релиза):
Pokémon Go users explore the real world with augmented reality app
2016/07/11/
http://www.usatoday.com/picture-gallery/tech/2016/07/11/pokmon-go-users-explore-the-real-world-with-augmented-reality-app/86942470/
Pokémon Go Brings Augmented Reality to a Mass Audience
By NICK WINGFIELD and MIKE ISAACJULY 11, 2016
http://www.nytimes.com/2016/07/12/technology/pokemon-go-brings-augmented-reality-to-a-mass-audience.html
Pokemon Go Is Already Bigger Than Tinder
by Don Reisinger @donreisinger JULY 11, 2016, 10:40 AM EDT
http://fortune.com/2016/07/11/nintendo-pokemon-go/
How to get Pokémon Go right now in the UK on Android
Monday 11 July 2016 11.28 BST
https://www.theguardian.com/technology/2016/jul/07/how-to-get-pokemon-go-uk
12 июля (6 дней после релиза) и более старые даты:
Pokémon Go review: not a good game... but a great experience
https://www.theguardian.com/technology/2016/jul/12/pokemon-go-review-it-may-not-be-a-good-game-but-its-a-great-experience
Pokémon Go: Australian users report server problems due to high demand
https://www.theguardian.com/technology/2016/jul/12/pokemon-go-australian-users-report-server-problems-due-to-high-demand
Pokémon Go likely more than a summer fad for gaming industry
2016/07/13/
http://www.usatoday.com/story/tech/gaming/2016/07/13/pokmon-go-likely-more-than-summer-fad-gaming-industry/87038938/
KREMLIN TELLS POKEMON GO PLAYERS TO KEEP AWAY FROM PUTIN’S RESIDENCE
BY DAMIEN SHARKOV ON 7/14/16 AT 1:18 PM
http://europe.newsweek.com/kremlin-tells-pokemon-go-players-keep-away-putins-residence-480372
В России:
Вооружённые грабители, мертвецы и аварии: как игра Pokemon GО завоёвывает реальность
12 июля 2016, 18:08
https://russian.rt.com/article/311916-vooruzhyonnye-grabiteli-mertvecy-i-avarii-kak-igra
Американская киностудия намерена снять фильм по игре Pokemon GO
13 июля 2016, 20:34
https://russian.rt.com/article/312071-amerikanskaya-kinostudiya-namerena-snyat-film-po-igre
Руководство вашингтонского музея Холокоста попросило посетителей не ловить покемонов
13 июля 2016, 07:54
https://russian.rt.com/article/311981-rukovodstvo-vashingtonskogo-muzeya-holokosta-poprosilo-posetitelei-ne
Дмитрий Песков: Кремль можно посетить и без покемонов
14 июля 2016, 12:37
https://russian.rt.com/article/312149-dmitrii-peskov-kreml-mozhno-posetit-i-bez
Американская телеведущая испортила прямой эфир из-за Pokemon GO
14 июля 2016, 15:05
https://russian.rt.com/videoclub/312162-amerikanskaya-televeduschaya-isportila-pryamoi-efir-iz-za
Петербургские казаки призвали запретить Pokemon GO в России
14 июля 2016, 17:56
https://russian.rt.com/article/312180-peterburgskie-kazaki-prizvali-zapretit-pokemon-go-v
Блогер снял на видео играющих в покемонов полицейских Нью-Йорка
14 июля 2016, 06:20
https://russian.rt.com/article/312119-bloger-snyal-na-video-igrayuschih-v-pokemonov
Источник: Игра Pokemon Go скоро станет доступна в России
14 июля 2016, 10:03
https://russian.rt.com/article/312136-istochnik-igra-pokemon-go-skoro-stanet-dostupna
Игроки в Pokemon Go в погоне за покемонами заходят на минные поля в Боснии и Герцеговине
19 июля 2016, 18:34
https://russian.rt.com/article/312979-igroki-v-pokemon-go-v-pogone-za
Запуск истории про использование игры для бизнеса с 12 июля (6 дней после релиза):
Основная статья, как я понимаю, от исполнителей PR-кампании:
July 12th 2016 By John Dangles
http://leoburnett.com/articles/thinking/what-brands-can-learn-from-pokemon-go/
В итоге это сделал сбербанк, поскольку он тоже обслуживается у Leo Burnett :)
How Pokémon Go will level up local advertising
Adam Dorfman on July 14, 2016 at 11:00 am
http://marketingland.com/pokemon-go-will-level-local-advertising-184373
Level Up Your Marketing with Pokémon Go Forecasts
Posted by Forecast Factor on July 19, 2016 at 9:39 pm
http://advertising.weather.com/level-up-your-marketing-with-pokemon-go-forecasts/
Вирусная история про Central Park, с 15 июля
15 июля (9 дней после релиза):
15 июля видео появляется одновременно на Vimeo и Youtube:
https://vimeo.com/174821377 (5 млн просмотров на 23 июля 2016)
от нового аккаунта - Woodzys, зарегистрирован за неделю до даты публикации.
15 июля на youtube:
канал старый от 2010 года, куплена пустышка, т.к. содержит только одно видео.
Трафик на эти ролики куплен или приобретен за счет размещения видео в СМИ, тк органике взяться просто неоткуда (по анализу других видео в каналах, где было размещено видео)
Pokémon Go: Rare catch causes a Central Park stampede
BY EVAN SLEAD • @EVANSLEAD, Posted July 15 2016 — 8:12 PM EDT
http://www.ew.com/article/2016/07/15/pokemon-go-rare-catch-central-park
Pokémon Go players form stampede to catch rare Pokémon
They've gone wild for wild Pokémon
By Allegra Frank on Jul 15, 2016 at 6:30p @LegsFrank
http://www.polygon.com/2016/7/15/12200590/pokemon-go-stampede-central-park-vaporeon
Massive crowd begins stampeding after spotting rare Pokemon in Central Park
By: Luke Kerr-Dineen | July 16, 2016 7:59 am
http://ftw.usatoday.com/2016/07/massive-crowd-vaporeon-stampede-after-spotting-rare-pokemon-nyc-central-park
Pokemon Go: Crowd Stampedes Through Central Park After Rare Vaporeon Sighting
July 16, 2016 @ 3:24 PM, By Joyce Chen
http://www.usmagazine.com/celebrity-news/news/pokemon-go-crowd-stampedes-after-spotting-rare-pokemon-w429525
Chaos in Central Park as gamers leap out of their cars and leave their engines running to catch a rare POKEMON
By RORY TINGLE FOR MAILONLINE, PUBLISHED: 21:56 GMT, 16 July 2016
http://www.dailymail.co.uk/news/article-3693814/Chaos-Central-Park-gamers-leap-cars-leave-engines-running-catch-rare-POKEMON.html
WATCH: Stampede of ‘Pokemon Go’ Players Try to Catch Vaporeon in Central Park
Published 11:18 am EDT, July 16, 2016 Updated 6:04 pm EDT, July 16, 2016
http://heavy.com/games/2016/07/watch-video-pokemon-go-players-central-park-new-york-stampede-crowd-massive-big-catch-vaporeon/
Pokemon Go: Huge crowd of players rush into Central Park to catch Vaporeon
ROBIN DE PEYER Saturday 16 July 2016
http://www.standard.co.uk/news/techandgadgets/pokemon-go-astonishing-moment-players-rush-en-masse-into-central-park-to-catch-vaporeon-a3297471.html
Pokémon Go Vaporeon Stampede, Central Park, NY. (player.vimeo.com)
статья была опубликована 16 Jul 2016, автор dor_tzur, 5638 комментариевподелиться
https://www.reddit.com/r/videos/comments/4t41af/pok%C3%A9mon_go_vaporeon_stampede_central_park_ny/
Pokemon Go: Video shows moment rare Vaporeon appears in Central Park and all hell breaks loose
Will Worley @willrworley Saturday 16 July 2016
http://www.independent.co.uk/news/world/americas/pokemon-go-video-central-park-vaporeon-rare-running-new-york-a7140801.html
A Vaporeon Spotting in Central Park Caused a Pokémon Trainer Stampede
Ethan Jacobs (Ethan is a culture writer in New York. Twitter: @EthanReedJacobs), JUL 16, 2016
http://www.complex.com/life/2016/07/vaporeon-central-park-pokemon-go
Super Rare Pokémon Sighting Causes Legit Stampede in Central Park. It ain't easy being an Eevee evolution.
By Laura Beck, Jul 17, 2016
http://www.cosmopolitan.com/lifestyle/news/a61461/vaporeon-central-park/
Vaporeon stampede Central Park, NYC
Geeks Empire, 17 июл 2016 в 3:34 через Vimeo • 204 599 просмотров
https://vk.com/video-7392748_456239365
Vaporeon: Rare Pokemon Causes Stampede Of Players In Central Park — Watch
Sun, July 17, 2016 11:45am EDT by Lauren Cox
http://hollywoodlife.com/2016/07/17/vapereon-pokemon-go-stampede-central-park-video/
В России:
Pokemon Go: американцы штурмовали парк в Нью-Йорке из-за редкого покемона
17 ИЮЛЯ 2016 Г. 18:51
http://newsyou.info/pokemon-go-amerikancy-shturmovali-park-v-nyu-jorke-iz-za-redkogo-pokemona
Newsweek: Кремль предупредил, что не стоит ловить покемонов в гостях у Путина
15 июля 2016
https://russian.rt.com/inotv/2016-07-15/Newsweek-Kreml-predupredil-chto-ne
Vaporeon stampede Central Park, NYC
Pokemon Go, 16 июл 2016 в 22:44 через Vimeo • 204 598 просмотров
https://vk.com/video-124971666_456239028
Vaporeon stampede Central Park, NYC
Pokemon GO Оренбург
17 июл 2016 в 21:08 через Vimeo • 204 601 просмотр
https://vk.com/video-124791379_456239021
Журнал «YOBA»
17 июл 2016 в 3:23 через YouTube • 121 696 просмотров
https://vk.com/video-33132614_456239856?list=a166377d04c9f74c79
Как сотни жителей Нью-Йорка ночью искали покемонов
22.07.2016
http://womanbook.com.ua/kak-sotni-zhiteley-nyu-yorka-nochyu-iskali-pokemonov/
Как готовилась это PR-кампания? Уходим в историю до 2014 года:
А теперь углубимся в историю, т.к. таких результатов PR-кампании сложно добиться без хорошей арт.подготовки в прошлых периодах:
Июнь 2016, предваряющая кампания:
Will Pokémon Go make you want to catch 'em all, all over again?
Alex Hern, Friday 10 June 2016 14.00 BST
https://www.theguardian.com/technology/2016/jun/10/pokemon-go-niantic-lab-mobile-games
Want to Capture a Pokémon? Look Behind That Tree
By VINDU GOELJUNE 8, 2016
http://www.nytimes.com/2016/06/09/technology/want-to-capture-a-pokemon-look-behind-that-tree.html
WILLIE CLARK JUNE 10, 2016 6:00 AM
How Pokémon Go brings the pocket monsters to your neighborhood
http://venturebeat.com/2016/06/10/how-pokemon-go-brings-the-pocket-monsters-to-your-neighborhood/
Posted Jun 15, 2016 by Greg Kumparak (@grg)
Pokemon Go could be released by the end of July, Go Plus accessory to cost $35
https://techcrunch.com/2016/06/15/pokemon-go-could-be-released-by-the-end-of-july-go-plus-accessory-to-cost-35/
Pokemon Go Smartphone Game to Be Released Soon
by Benjamin Snyder @WriterSnyder JUNE 16, 2016, 4:00 PM EDT
http://fortune.com/2016/06/16/pokemon-go-release-date/
By Nick Statt on June 10, 2016 09:00 am
This is Pokémon Go, the ambitious AR game bringing pocket monsters to life
http://www.theverge.com/2016/6/10/11898470/pokemon-go-ios-android-niantic-ingress-ar-first-look
Pokémon Go will be available in July for iOS and Android
By Nick Statt on June 15, 2016 02:39 pm
http://www.theverge.com/2016/6/15/11947194/pokemon-go-release-date-july-2016-ios-android-ar
By Nick Statt on July 20, 2016 08:17 pm
The first ever live-action Pokémon movie will be Detective Pikachu
http://www.theverge.com/2016/7/20/12243948/pokemon-live-action-movie-detective-pikachu-legendary-pictures
By Nick Statt on June 30, 2016 09:00 am
Playing Pokémon Go on your phone is fun and frustrating at the same time
http://www.theverge.com/2016/6/30/12061426/pokemon-go-hands-on-ios-android-app-niantic-nintendo
Весна 2016 года:
By Andrew Webster on March 21, 2016 11:23 am
This could be the first look at Pokemon Go
http://www.theverge.com/2016/3/21/11276560/pokemon-go-leaked-video
By Andrew Webster on March 24, 2016 10:45 am
New details give us a better idea of how Pokemon Go will look and play
http://www.theverge.com/2016/3/24/11298384/pokemon-go-screenshots-details
Начало 2016 года, 20 лет вселенной Покемонов:
#Pokemon20: Pokémon Super Bowl Commercial
The Surprising Way Pokémon Is Celebrating its 20th Anniversary
by Benjamin Snyder @WriterSnyder JANUARY 14, 2016, 11:59 AM EDT
http://fortune.com/2016/01/14/pokemon-super-bowl-ad/
You Can Now Watch Pokémon's Super Bowl Ad
by Benjamin Snyder @WriterSnyder JANUARY 25, 2016, 5:26 PM EDT
http://fortune.com/2016/01/25/you-can-now-watch-pokemons-super-bowl-ad/
Pokemon 20th Anniversary: A Definitive Ranking of the Six Generations
by Jonathon Dornbush , Entertainment Weekly FEBRUARY 26, 2016, 9:49 AM EDT
http://fortune.com/2016/02/26/pokemon-20th-anniversary-a-definitive-ranking-of-the-six-generations/
Pokémon's Super Bowl ad channels every great Nike and Adidas commercial
By Ross Miller on January 25, 2016 11:56 am
http://www.theverge.com/2016/1/25/10826800/super-bowl-50-commercial-pokemon-nintendo
Анонсы в 2015 году:
Nintendo is making smartphone games with Japanese mobile giant DeNA
By Sam Byford on March 17, 2015 03:36 am Email @345triangle
http://www.theverge.com/2015/3/17/8230477/nintendo-dena-mobile-games-announcement
Discover Pokémon in the Real World with Pokémon GO!
9 сент 2015
При среднем просмотре видео 5-200 тыс на этом канале.
You'll be able to play Pokémon in the real world next year
by Benjamin Snyder @WriterSnyder SEPTEMBER 10, 2015, 11:50 AM EDT
http://fortune.com/2015/09/10/niantic-pokemon-go-trailer/
Pokémon Go for iOS and Android brings Pokémon into the real world
By Sam Byford on September 10, 2015 02:21 am
http://www.theverge.com/2015/9/10/9300009/pokemon-go-ios-android-ingress
Up close with Nintendo's Pokémon Go Plus wearable
By Sam Byford on September 10, 2015 04:32 am
http://www.theverge.com/2015/9/10/9300099/pokemon-go-plus-hands-on-photos
Pokémon GO Press Conference
10 сент 2015
With Pokémon Go, Nintendo is showing that it takes mobile seriously
By Andrew Webster on September 10, 2015 08:30 am
http://www.theverge.com/2015/9/10/9300101/pokemon-go-nintendo-mobile-games
В России:
Покемонов можно будет ловить в реальном мире
10:58 10 Сен. 2015 Сложность 1.9
https://nplus1.ru/news/2015/09/10/catch-em-all
2014 год, первые упоминания:
Google Maps: Pokémon Challenge
31 мар. 2014 г.
Pokémon Master is probably the easiest job to land at Google
By Colin Lecher on June 17, 2014 06:27 pm @colinlecher
http://www.theverge.com/2014/6/17/5818762/pokemon-google-business-cards
